How can you expand the audience?

One way to expand the audience is to try and get the video well circulated, this can easily be doe on the internet, for example, on youtube. If it is on youtube it is avaliable to people all over the world. With social networks also being linked up to youtube, people are able to share the video with friends and family.

If people see the video and like the song, this could cause the sales to increase as people are more likely to buy the song, either on CD if avaliable, or download it on iTunes.