Sunday, 19 June 2011

What is the purpose of the music video?

The purpose of the music video is mainly to:
  • To popularize the song and artist
  • To market the song and artist
  • Appeal to core audience
  • Interact with audience
  • Familiarize with the audience with the artist and song
  • Raise awareness of the artist and song
  • Illustrate the lyrics

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