Saturday, 1 October 2011

Focus group summary

After playing the song I intend to use to some volunteers, I concluded that:

  • They believed it was a good song to use
  • The intro is long, but if the video is made correctly this is not an issue
  • The song is emotional, and this emotion increases as the song goes on
Some ideas were also given with the ideas of clouds, the sky, pain and desperation.

The results from the focus group are similar to that of the survey I conducted, which means the results from both are reliable as they are shared by many.

The focus group also gave me another chance to edit, and so I have more experience with using the new features on final cut express.

After listening to the song for the focus group one of the girls, Natasha, volunteers to be in the video as she liked the song. So, not only was the focus group successful in that I learned more about whet people like, I also have a willing actress.

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