How the directing process works

A commissioner from a record label sends the track they want a music video for to 5-10 directors. The directors will then send back a treatment, an idea for the video.

The best treatment sent is then picked from all of those submitted. Once a director and idea have been chosen, the music video can be made. The director does not get paid until filming of the music video starts.

This process however can make it difficult for some Directors to keep the job as they will often get turned down, and as most of the process they have to do for free, they can't afford to keep the job going.