Evaluation: How did you use new media technologies in construction and research, planning and evaluation stages?

Evaluation: What have you learned from your audience feedback?

Following the creation of my music video I created survey to see what people think of it, here are the results:

More females answered my survey, meaning that my results are likely to be biased.

A majority of the people who took my survey enjoyed my video.

For a majority of these results, people chose the positive answers. The only parts of my video that really recieved negative feedback was the song, lip synching and actress. This means that the song is somewhat important to the actual music video, meaning that maybe the idea of the video improving the song may not actually be true. The lower rating on the lip synching means that the technical part of the video make a difference and are very important, possibly more so than the song and video. If it looks professional, people will enjoy it more. The most positive feedback I got for my video was to do with the costume and make up. The make up used is not the usual type seen in videos, meaning that people enjoy seeing something different from what they usually would see.

From these results I can see that people enjoy it when a video and song link in some way, in my case its with the story matching the lyrics and the clear link with the facepainting. They also like the story behind it, meaning that people enjoy a music video to mean something and make sense.

This proves my earlier point of the lip synching being a key part to the video, that it has to be perfect. If the video does not look professional, people are less likely to enjoy it. A range of different locations and shots is also key, if the video revolves around the same thing too often it may become boring andrepertivite. Again, this also shows that the song is key, if people do not like the song, especially if it is long like mine.

As alot of the feedback is positive, it an be suggested that people enjoy things that are different from what they know, they haven't see the story and make up used in mine often and so when they do they are more likely to enjoy it.

From this, I can see that people despite the story line being somewhat complex and confusing, people did understand my video. This means that people like to understand what they watch.

These again reinforce what I have already have found out from this survey.

Here is a video focus group I conducted. Once again, this reinforces what I have already found out from my aducience feedback.

Evaluation: How effective is the combination of your main product and ancillary texts?

Here are some opinions about my digipak and magazine advert. For the most part, people liked my magazine advert and digipak, and though they went well with the music video.

My Digipak and advert both have images taken directly from my video, with the main ones being the final face paint of the girl, which features on the front of the digipak and the advert.

I chose to use this image as the main one as it obviously shows the main parts of my video, conveying it easily. It shows the link between the video and song, the idea of wanting to be part of the outside world, shown by her being part of a tree almost. The make-up is very bold and easily stands out, which will make the person who sees it want to know more.

In the digipak also used the images showing the various make-up stages. This is because this is a key part of the opening of the video, it introduces the idea she is obsessed with the idea of leaving from the amount of detail. if she didn't really care, she wouldn't have made such an effort to paint her face. It again shows the idea of her wanting to part of the outside world.

I also used the images from the forest scene which pushes her confidence right to the top and convinces her it is time to finally leave. In the video the images show on different screens. Originally I wanted to have all these parts together on one screen however I could not do this. So I decided to make this pat of the digipak. Again it shows a clear link to the song.

Throughout my digipak I Use a tree texture and green to really emphasise the idea of the video of her wanting to be free and part of nature. I again use the tree texture on my magazine advert, with dark brown text to give the effect that its been carved into the tree. Throughout all my coursework I make reference back to nature.

Evaluation: In what ways does your media project use, develop or challenge forms and conventions of real media products?

Magazine advert

Digipak

Here is my finished digipak:

My video

Here is my finished music video.